Blogging can come with a whole host of highs and lows. We get amazing opportunities, work with some of our favourite brands and get to do a whole host of stuff that we maybe wouldn’t get to do if we weren’t in the positions we were in. Over the years I have collaborated with some amazing people, it is something I am so thankful for and when blogger outreach is done right I truly take my hat off to that person or brand.
On the other side of blogging is when blogger outreach can go so wrong. Now, I am thankful and look over every opportunity in my inbox carefully and always make a decision based on a number of factors as to whether I am going to take something or not. But, there are times when you know from the start it is going to be an absolute ‘NO’. I shall share with you below a genuine email I have had which can show where blogger outreach is sometimes abysmal.
I do hope you are well?
We love your blog (insert blog name here). We particularly liked your post – (insert post name here) and were hoping we could work with you on some quality content like you created there.
At the moment we are working with a minimal budget but can offer you £10 as a gesture.
Let me know what you think?
Firstly, the thing that annoys me the most is the name. I know it’s only an E on the end of my actual name but, it’s written in my blog name how to spell my name, it’s also written in my email address twice and also, it’s really not that hard to get someone’s name right. Secondly, they were that lazy that they couldn’t even be bothered to write my blog name or a random post they picked and sent their whole copy and paste template. Thirdly, they didn’t even tell me who they are, who they’re working for or mention exactly what it is they wanted from me. And, last but not least the offer of £10 as a gesture due to the fact they have a minimal budget – I’m not driven by money when it comes to my blog but I know my worth, my blogs worth and the amount of time and effort that goes into writing a post. Therefore I know making barely over the minimum wage for an hour is appalling, especially when they are wanting my time, effort and of course a whole post dedicated to their client to be placed on my blog for a significant amount of time.
Luckily, we are at a stage now where blogger outreach has turned more social. Opportunities are flying up on places like Facebook, Twitter, and Instagram, there are also many platforms out there where you can go and search for opportunities yourself, like Get Blogged.
I had a little Q&A with Get Blogged and this is what they had to say
Q1: What’s the story behind Get Blogged?
As site owners ourselves, we had been working with Bloggers for years on a one-to-one basis, managing everything from an inbox and a very large spreadsheet! Every month we discussed a better way of doing our Blogger Outreach, before going back to the hundreds of emails, paying invoices, and updating endless rows in a google doc.
Eventually, we had too many Bloggers and too many brands to continue doing this with our sanity intact! Our team sat down and planned the creation of a platform that would allow bloggers, influencers, brands and site owners to all work together – hassle free!
Q2: Do you think Blogger collaborations are a valuable marketing method?
So very valuable. We have many conversations with businesses and brand owners who are so enlightened when we explain to them the benefits of working with Bloggers. Benefits include link building, increased traffic, better brand awareness, increased site authority, and better search engine rankings.
Q3: What can Bloggers do to get themselves more collaborations?
We always love Bloggers who submit awesome content on time, who nail the brief and take pride in their work. Also, just being a nice human works, too. We see our Bloggers as our most favourite colleagues we can’t wait to get to work to chat to. Mutual respect goes a long way with us.
Working with a company like Get Blogged is an enjoyable and rewarding way of collaborating with brands, you know exactly what you’re getting into before you commit to anything and simply choose collaborations based on their breif and DA. You know exactly how much you will be getting paid once your post is submitted and I think sometimes it just takes the stress out of everything else.
Have you worked with Get Blogged? Would you work with them in the future? Also, let me know if you have any awful blogger outreach stories to tell!